NITL recently hosted the European launch of John Gattorna’s new book Dynamic Supply Chains: Delivering Value Through People.

The book recognises that supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way. The key to successful supply chain management is recognising that it’s people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies “dynamic alignment”.

Speaking at the launch in Dublin, Edward Sweeney of NITL commented that “John Gattorna’s contribution to scholarship and practice in SCM over the years has been substantial and sustained. This new book represents a major contribution to thinking in the field and presents a range of valuable approaches for supply chain professionals. It can be read equally profitably by students and practitioners alike”.
 

John Gattorna and Edward Sweeney at the recent book launch

For further information about John Gattorna and his work visit www.johngattorna.com.