The Four Fundamentals represents an attempt to concisely yet comprehensively define the essence of Supply Chain Management (SCM). It is aimed primarily at a practitioner audience and aims to bring clarity and understanding to the issue. The avoidance of jargon and complex language is an element of this. It seeks to describe the main constituent elements of SCM, as well as positioning SCM in the overall corporate strategic framework. Furthermore, its aims to provide a definition which is intelligible irrespective of the functional background, business sector or geographical location of the practitioner. Finally, the Four Fundamentals needs to be relevant to supply chain professionals irrespective of their level of experience and/or seniority in industry. Follow the link for definitions of each of the fundamentals in turn.